好处零点击
- 极高的相关性–零点击流量由积极在线搜索内容的访问者组成，这导致了超积极的受众。
- Suitable for all GEOs and country tiers – domain redirects occur in every country and language, so it’s ideal for all regions and country tiers.
- Superb performance metrics – from CTR to conversion rate and ROI, zero click ads deliver superb performance metrics if leveraged properly.
- Non-disruptive – instead of hindering user experience, domain redirect ads can give users access to relevant content even after misspelling a URL.
- Can have full commercial intent (as well as informational) – domain redirects can be used to distribute information, generate leads, and produce sales because their intent varies.
How to Zero Click Work
Domain redirect traffic is generated when users attempt to find a website, but misspell the name in the URL bar. Through our network, you’ll be able to run campaigns using the most popularly misspelled sites, which in turn allows you to engage with users that are actively trying to find something.
What Verticals Work Best with Zero Click?
• Gambling, Casino and All Formats of Betting
• Sweepstakes and Surveys
• Utilities – VPN, Antiviruses, etc.
• Non-Adult Dating
• Finance, Cryptocurrency and Binary
• Job and Employment Services
• News and Entertainment
• E-commerce, shopping
A parked domain is a web address that doesn’t have a website, email address, or brand associated with it. There are many reasons why a domain can be parked, but it usually points to the fact that the previous webmaster doesn’t have use for the address any more.
Redirect ads, also known as zero-click ads, are adverts that appear on websites that users access by mistake. When a user is looking for a site it’s very common to misspell the name of the site. Publishers can take advantage of this by acquiring commonly misspelled addresses, placing ads on them, and making these placements available to interested advertisers and media buyers.
简单地说，重定向广告的目标用户是那些高度投入并积极寻找东西的用户。不仅如此，这种格式还允许大规模创意，并可用于各种垂直领域，使其成为分支生态系统所有成员的最佳选择。