通过推送通知提高移动应用程序的性能！
- 无与伦比的广告可见性–推送通知是唯一以与其他警报相同的方式发送到用户设备的广告，这使它们具有无与伦比的可见性。
- 产生紧迫感–智能手机和台式机上的警报通常会立即读取，从而在广告中产生紧迫感。
- 高级自定义选项–可以根据您的受众自定义这些警报，以获得更好的结果。
- CTR高于其他主流格式–因为它们看起来像常规设备通知，推送警报的CTR比其他格式高得多。
- 全球数十亿潜在用户–全球有数十亿智能手机和台式机用户，所有这些用户都有可能选择推送通知。
How do Push Notifications Work
Before receiving push notifications, users have to give publishers permission to send out these alerts by opting in. Once the request is approved, publishers are allowed to send out notifications that showcase new services, products, offers, and other types of promotional content. Users are more receptive to these messages because they appear as other notifications, which produces better results.
What Verticals Work Best with Push Notifications Ads?
- Cryptocurrency and Finance
- Sweepstakes, Coupons, and Freebies
- Gambling, Casino, and All Forms of Betting
- Health, Beauty, and Nutra
- Ecommerce
- Mobile Games and Utilities
- News and Entertainment
Push notification ads are a form of advertising where ads are displayed in the same way as other device alerts. Available for both website and mobile traffic, this format is known for building strong connections with the audience because they look and feel familiar. This, in turn, makes them perfect for gaming, finance, dating, and other popular verticals.
Before users start receiving push notifications, they receive a request from the sender. Once they opt into this request, users start receiving notifications from the sender, which appear on the same screen as text messages, system alerts, and similar notices. But, keep in mind that users can opt out at any point, so your push notifications need to be valuable and sent at the right time.
Push notifications are extremely effective because they mimic other types of device alerts. In simple terms, users are more likely to open an alert and pay attention if they don’t have any preconceptions about who is sending it and where it came from. Push notifications allow media buyers to do this, making this format one of the most effective in terms of conversions and sales.
Push notifications are ideal for almost all verticals, including news, entertainment, dating, sweepstakes, giveaways, ecommerce, travel, health, nutra, finance, and even mobile apps. Just remember that all audiences are different, so running split tests from the early stages of your campaign can exponentially improve your results.
Dan Shomron 10, Herzlyia, Israel 46185
+972 9-861-7040